At East India Rug Company, the art of the knot is the heartbeat of every rug we create. It is a meticulous, time-honored discipline where master artisans hand-tie thousands of individual knots, transforming raw, premium fibers into a cohesive tapestry of strength and beauty. At East India Rug Company, the art of the knot is the heartbeat of every rug we create. It is a meticulous, time-honored discipline where master artisans hand-tie thousands of individual knots, transforming raw, premium fibers into a cohesive tapestry of strength and beauty.