The Evolution of Aussbond Rugs into East India Rug Company
For years, Australian homeowners, designers, and families have known Aussbond Rugs as a cornerstone of practical luxury. Founded on the principles of durability, hard-wearing craftsmanship, and a deep appreciation for natural fibers, Aussbond successfully brought high-performance floor coverings into busy households nationwide. From the coastal sanctuaries of Noosa to contemporary urban living spaces, our handwoven wool and organic jute collections have anchored interiors with a clean, versatile foundation.
But great design never stands still. As our appreciation for traditional artistry deepened, we found ourselves drawn closer to the source—the centuries-old weaving communities, the master artisans, and the unparalleled heritage of the historic trade routes that first brought exotic textiles to the world stage.
To honor this evolution from a trusted national supplier to a global curator of bespoke textile art, Aussbond Rugs Australia is proudly rebranding to the East India Rug Company.
A Shared Legacy of Quality
While our name is changing, the core values that earned your trust remain completely untouched. The East India Rug Company represents a natural expansion of the Aussbond legacy, bridging our rigorous standards of durability with an elevated focus on artisanal heritage.
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The Materials You Love: We will continue to source the same premium, high-performance New Zealand wool, sustainably harvested jute, and eco-friendly textiles that made our collections famous for resisting the chaos of everyday family life.
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The Ethical Promise: Our strict commitment to ethical manufacturing remains absolute. Every rug under our new banner is produced under fair working conditions and is proudly GoodWeave certified, ensuring a completely transparent, child-labor-free supply chain.
What the New Era Brings to Your Floor
Stepping into the East India Rug Company era means unlocking a new level of design freedom for our clients. We are moving beyond standard retail sizing to offer unparalleled bespoke design services, allowing you to collaborate directly with our design team. Whether you need a custom-tailored layout for an unconventional architectural space, a highly specific color matching service, or an intricate hand-knotted heirloom pattern, our master weavers in India will bring your exact vision to life, knot by individual knot.
Furthermore, our curated collections will expand, introducing a richer variety of complex textures—from tightly cross-woven basket weaves and plush hand-loomed cut piles to heavily textured, undyed natural wool statement pieces.
Unrolling the Future
The transition from Aussbond to East India Rug Company is more than just a new logo on a shipping crate; it is our promise to bring you closer to the heartbeat of authentic craftsmanship. We are taking the hard-wearing reliability that defined Australian living rooms and infusing it with centuries of rich weaving history.
We invite our long-time partners, design communities, and loyal customers to join us on this exciting journey. Explore our new collections today, and let us help you find the perfect, historically rich foundation for your home.