A new chapter from Aussbond Rugs

Our story begins in India in 1924 – a family legacy founded on craftsmanship, tradition and an enduring appreciation for natural materials. Carried through four generations, this heritage continues to shape East India Rug Company today.
Since launching in Australia in 2010 as Aussbond Rugs, the business established itself within the Australian market through a commitment to premium handcrafted rugs, authentic materials and timeless design. Over the years, Aussbond became recognised for quality craftsmanship and carefully curated collections designed to bring warmth and character into interiors. Today, that story enters a new chapter.
East India Rug Company represents an evolution of the brand – honouring the foundations built over decades while embracing a more refined and globally inspired direction. While the name evolves, the values remain unchanged: craftsmanship, authenticity and quality without compromise.
We believe a rug is more than a finishing touch. It has the ability to ground a room, soften a space, and create a sense of warmth and connection within the home. Our collections are thoughtfully designed to balance timeless character with contemporary living – pieces intended to be lived with and enjoyed for years to come.
Crafted from premium natural fibres including exceptional-grade New Zealand wool, jute, cotton and other sustainable materials, our rugs are selected not only for their beauty, but for their durability and integrity. Natural materials remain at the heart of our approach, reflecting our ongoing commitment to responsible sourcing and considered design.
Responsibility is equally central to our story. Through our partnership with GoodWeave, we proudly support ethical production practices, female employment opportunities and educational initiatives for children and families within weaving communities. We believe beautiful design should be created with
care – for people, communities and the future.
Today, East India Rug Company works alongside retailers, interior designers, trade professionals and commercial projects across Australia, bringing handcrafted pieces into spaces designed to be lived in and remembered.